IMCSLC SLC
Robin Pepper
Comments [ 0 ]
Getting our Video ready for the GREGS | Advertising Programs Onatio
aimc imc integrated marketing communications students Greg Awards

By Kyle O’neil, second year AMC student.

Corporate Video Production, the class that I never thought I would enjoy. I came into this program being the computer guy who knew his way around a Mac & PC, but that was more graphic design programs and photography. This class opened my eyes to a world of thousands of pictures moving in conjunction to create a video. And, oh how difficult it really was...

More
Robin Pepper
Comments [ 0 ]
What's the "i" in IMC@SLC?
iMC interactive marketing integrated marketing communications advertising

IMC traditionally stands for Integrated Marketing Communications. But at SLC, (which stands for St. Lawrence College) in Kingston Ontario, we are evolving IMC to stand for an integrated approach to marcom strategy as well as channels and the second newer focus on interactive messaging. We are branding our Marketing Communications programs to be iMC@SLC.

More
Robin Pepper
Comments [ 0 ]
Success is a group effort.
advertising aimc integrated marketing communications students

First year student Jason Manuge writes about getting his team's Coffee Trends campaign together...

The Situation
First-year advertising students were tasked with developing an advertising campaign plan for Coffee Trends. In teams of four, we set out to construct a well-researched, viable marketing plan—from the discovery session, right through to constructing deliverable assets.

How did we do it?    >>>

More