- Getting our Video ready for the GREGS | Advertising Programs Onatio
By Kyle O’neil, second year AMC student.
Corporate Video Production, the class that I never thought I would enjoy. I came into this program being the computer guy who knew his way around a Mac & PC, but that was more graphic design programs and photography. This class opened my eyes to a world of thousands of pictures moving in conjunction to create a video. And, oh how difficult it really was...
- What's the "i" in IMC@SLC?
IMC traditionally stands for Integrated Marketing Communications. But at SLC, (which stands for St. Lawrence College) in Kingston Ontario, we are evolving IMC to stand for an integrated approach to marcom strategy as well as channels and the second newer focus on interactive messaging. We are branding our Marketing Communications programs to be iMC@SLC.
- Success is a group effort.
First year student Jason Manuge writes about getting his team's Coffee Trends campaign together...
First-year advertising students were tasked with developing an advertising campaign plan for Coffee Trends. In teams of four, we set out to construct a well-researched, viable marketing plan—from the discovery session, right through to constructing deliverable assets.
How did we do it? >>>