IMCSLC SLC
13 to 15 of 16 posts authored by Robin Pepper [ ]
Robin Pepper
03/28/14
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The GREGS advertising awards at SLC
aimc advertising program students greg awards

My name is Megan LaFrance and I am a third year student in the Advertising & Marketing Communications Management program at St. Lawrence College. Over the years, our program has had the privilege of working with local businesses on a variety of projects. This has provided us with the opportunity to experience what working life in the advertising world will be like. 

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Robin Pepper
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Getting our Video ready for the GREGS | Advertising Programs Onatio
aimc imc integrated marketing communications students Greg Awards

By Kyle O’neil, second year AMC student.

Corporate Video Production, the class that I never thought I would enjoy. I came into this program being the computer guy who knew his way around a Mac & PC, but that was more graphic design programs and photography. This class opened my eyes to a world of thousands of pictures moving in conjunction to create a video. And, oh how difficult it really was...

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Robin Pepper
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What's the "i" in IMC@SLC?
iMC interactive marketing integrated marketing communications advertising

IMC traditionally stands for Integrated Marketing Communications. But at SLC, (which stands for St. Lawrence College) in Kingston Ontario, we are evolving IMC to stand for an integrated approach to marcom strategy as well as channels and the second newer focus on interactive messaging. We are branding our Marketing Communications programs to be iMC@SLC.

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