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Robin Pepper
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Success is a group effort.
advertising aimc integrated marketing communications students

First year student Jason Manuge writes about getting his team's Coffee Trends campaign together...

The Situation
First-year advertising students were tasked with developing an advertising campaign plan for Coffee Trends. In teams of four, we set out to construct a well-researched, viable marketing plan—from the discovery session, right through to constructing deliverable assets.

How did we do it?    >>>

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