16 to 16 of 16 posts authored by Robin Pepper
- Success is a group effort.
First year student Jason Manuge writes about getting his team's Coffee Trends campaign together...
First-year advertising students were tasked with developing an advertising campaign plan for Coffee Trends. In teams of four, we set out to construct a well-researched, viable marketing plan—from the discovery session, right through to constructing deliverable assets.
How did we do it? >>>