IMCSLC SLC

Advertising and Marketing Communications

Full program details stlawrencecollege.ca
This program prepares students for an exciting career in advertising and other areas of marketing communications. You will be trained for careers in the creative or media aspects of the advertising business, including print, broadcast and digital media. All instructors are active in their area of marketing communications expertise and bring the latest applications and experiences into the classroom. One faculty member is the author of three textbooks on marketing communications. The most up-to-date marketing communications facilities in the province, including a Macintosh computer lab and an industry-standard video studio, support the program. This program offers field placements that provide students with practical experience.
 
You will be exposed to the complete realm of advertising communications: advertising (creative), advertising (media), direct response and digital advertising (online and mobile), and media sales. You will write copy and design layouts for print media; write, produce, and edit video in broadcast media; prepare ads for the digital media; and prepare advertising campaigns that embrace all elements of communications. You will learn how to evaluate and recommend various media to resolve business problems.
 
Your skills will be developed in an Apple-based communications centre with access to the latest industry software including MAC OS X applications, Microsoft Office, and the Adobe suite of applications.
 
Our program is a recognized leader in Ontario. Our students have excelled in numerous video competitions and are consistent winners at the annual Ontario Colleges’ Marketing Competition and the BDC Case Challenge, where expertise in advertising and marketing is recognized by marketing professionals.
 
                                                         
Highlights

Your skills will be developed in an Apple-based communications centre with access to the latest industry software including MAC OS X applications, Microsoft Office, and the Adobe suite of applications.

Career Opportunities 

The skills learned are adaptable to any industry. Graduates find employment in numerous areas, including advertising and marketing communications agencies, public relations, print and broadcast media, technology, manufacturing and service companies, and the not-for-profit sector.

Occupations include: Copywriter, Media Sales Representative, Media Planner, Account Executive, Marketing Coordinator, Promotion Coordinator, Event Planner, Event Marketing Coordinator, and Marketing Communications Coordinator.